Learn about how to validate your online course and master the marketing fundamentals with Justin Wise of Think Digital in this episode of the LMScast podcast with Chris Badgett of LifterLMS. Chris and Justin discuss what makes effective marketing for online courses, and how you can incorporate these best practices into your strategy.
Justin has been involved with digital marketing since 2007, so he has seen a lot of changes in the industry over time. He shares a framework in this episode that he has noticed stand the test of time in the business space online.
The structure Justin shares is comprised of four points (the four Ps). The first tenant is purpose. That focuses on why you do what you do. The second is the persona. The persona focuses on the people behind the company. Third is the process where you focus on the structure of the business and aspects like the sales funnel and nurture sequence. Then last is the product, which is actually what you sell and how you deliver that.