We dive into how to get more website traffic and conversions through better messaging, positioning, landing page optimization, multi channel marketing, and PPC with Pedro Cortés in this LMScast episode hosted by Chris Badgett of LifterLMS. This is a great show for you if you’re a course creator looking to improve your messaging and understanding of your offer.
There are a lot of terms in the world of marketing and sales. Pedro spells out the definition of key concepts to understand as they apply to converting leads to paying customers for your products and services.
Understanding the fundamental difference between your homepage and a landing page on your website is important for how you structure your messaging. Your homepage is the general page many people will hit if they go to your website itself. Whereas a landing page may be more targeted and is likely to have a message for a specific audience.