If I had asked people what they wanted, they would have said faster horses.
I’m fascinated by this quote that Henry Ford may or may not have uttered.
In The best of both worlds I promoted Design Thinking as a means of using customer insights to inform strategic decision making. However, as the above quote suggests, customers don’t know what they don’t know. Sometimes it takes an expert to show them.
In an era in which the very existence of the L&D department is attracting evermore scrutiny, the role of the “expert” in our context is becoming increasingly pertinent. I have long been of the opinion that L&D professionals should dispense with being the SME of what is being trained; and instead be the SME of how it’s being trained.
Under this paradigm, we are the experts in the science and practice of learning and development, and we consult the business accordingly.
This resonates with me because beyond the education and research I invest in myself, I’ve been around the block a few times. I have a strong idea of what will work, not only because I’ve read up on it and thought deeply about it, but also because I’ve seen it play out with my own eyes.
I also get paid to focus on my portfolio every day. I consider it not only my mandate, but an ethical obligation, to originate and innovate.
So I’m more than comfortable with L&D professionals pushing the envelope on the basis of knowledge, curiosity, creativity and experience – so long as these activities are put through the Design Thinking cycle too.
By this I mean be confident that your idea is a sound one, but not so arrogant as to instil it with blind faith. Put your one-man (in my case) fruit of ideation to your customers to check it will work for them. While you’re at it, confirm the problem statement is indeed one that needs to be solved.
So much for Design Thinking being linear!
Then proceed with prototyping and testing, prior to launching an MVP, and iterating and evolving it.
In this way, the promise of expertise is tempered by an agile approach. It hedges the bet not only by building confidence pre-launch, but also by minimising potential losses post-launch.
If Mr Ford had resigned himself to breeding faster horses, he never would have launched the Model T.
In our admirable quest to utilise our customers as a source of innovation, let’s balance that approach by empowering the experts whom we have hired to practise their expertise.