Dancing To the Tunes of Educational Content

Nazreen Nazir, Entrepreneur

Short video platforms and live streaming platforms have converted everyone into a celebrity. TikTok and BIGO LIVE are examples of such short video platforms that are trending these days. These short video apps are gaining popularity because of their easy features which make it easy to use for not so tech savvy people. These platforms enjoy wide reach with audience and users from all the classes of society. TikTok has recently made foray into content aimed at education, health, safety and motivation with its EduTok campaign. Bigo Live is another live streaming platform which also ventured into educational content. Let’s take a look at how these video content platforms are emerging and influencing the content creation in the country.

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APT Informal Learning Translations | Source: Dancing To the Tunes of Educational Content