We’ve always said here on our blog that everyone is an expert in something. And that something is what leads to the idea for an online course.
But an idea doesn’t sell.
A marketable product does.
That being said, there are, of course, ways to ensure the viability of a marketable product ahead of investing time and money in producing it. One of the most important ways of understanding whether or not a product (such as an online course) will generate income is actually understanding who that product will appeal to.
So…before launching your online course, let’s take a look at 4 key areas you should evaluate to determine the marketability of your course and eventually who to market that course to.