A leading clothing brand wanted to establish a long-term translation partnership to translate marketing and training material for 6 European regions. Understanding the brand and company ethos was extremely important in delivering the results this global company needed.
Distributing products in the right retail outlets is critical for well-known brands. The work of marketing the products and training staff is both time-consuming and costly, especially when you are concentrating on foreign markets and need help and support from many external service providers, such as APT..
Working directly with one retailer and sharing a marketing campaign, the client relied on APT to work with the designated retailer as well as its own marketing team – this service was initially offered by APT.
Our translation team continues to help the European Marketing Team of this clothing manufacturer with all its translation and localisation work, following on from a successful initial translation project.
