Thursday 24 July 2008
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Interpreting services for buyers and tasters of fine wine

When trying to achieve a greater market share, a leading Spanish wine company requested our expertise to provide consecutive interpreting services as well as marketing and advertising localisation services.


Our team of interpreters, 8 in total, had to demonstrate an extensive knowledge of wine and convince a panel of judges of their suitability before embarking on any interpreting assignments.


Each interpreter suitably impressed the panel and all were selected, which pleased the client as no second-round interviews were required.


After the kick-off meeting, the roadmap for both the interpreting and localisation work was established, with key milestones being approved for the 3-month project period.

 

Brief

  • Deliver consecutive interpreting services for worldwide buyers and tasters of fine wine

  • Report all findings, conclusions and recommendations in all six languages

  • Provide in-house desktop publishing services to support catalogue and product brochure work in 6 languages

  • Ensure all translators had extensive experience of the world of wine and could interpret for wine connoisseurs

  • Deliver accurate and approved translations for all marketing and advertising literature

 

Solution

  • Lead project manager designated

  • Interpreters and translators rigorously tested for suitability

  • Project manager attends kick-off meeting agreeing roadmap for the 3-month project

  • Extensive careful planning as interpreting assignments included venues in 8 countries over a 6-week period

  • In-house desktop publishing team fully briefed and plan drawn up to allocate time to produce the catalogue and product brochures in languages on time

  • Client advertising companies regularly updated with approved localised terminology to assist with their campaigns

 

Result

  • All interpreting assignments were produced to the satisfaction of the client

  • Translation and localisation work produced on time

  • Client gained extremely good PR with its clients in its successful attempt to make all its wine tasting events and presentations suitable for buyers and connoisseurs from around the world

 

Next Phase

  • New campaign for May 2007 to be awarded to APT

  • Ongoing catalogue and brochure translation work

  • Continued feedback and assistance to advertising companies

 

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