New Image for User Guides | A leading office equipment supplier wanted a new image for its user guides for a range of products.
With production moving to the Far East, a big initiative was to drive down costs in all areas of the business. Packaging and user guides for a particular brand were in need of a complete revamp and the client initially looked to traditional design companies for help.
When we presented our proposed solution to this client, their marketing team soon realised that we had the perfect solution to produce new design ideas and to provide the ideal localisation solution.
By combining our talents, it was clear that the client would benefit from a cost saving on translation and at the same time have its user material handled under one roof. |
| Brief- Design a new range of user guides
- Create new illustrations using inexpensive 3D modelling techniques
- Write content for all user guides
- Translate finished articles into 26 languages, ensuring each product had just one standard User Guide in all languages
- Ensure completed files were properly prepared for printing
Solution- Lead author and illustrator assigned to the project
- Working extremely closely with the client, providing new concepts/ideas in 2 weeks
- Project manager appointed who worked closely with the authoring and illustration team
- Appropriate translators appointed for translation into 26 languages
- Close communication with in-country review teams
- Close contact with designated printers
Result- New range of User Guides produced with high praise for the design, look and feel
- Reduced translation costs compared to previous projects
- Reduced printing costs
- Amendments were included in the final versions and translation memories updated accordingly
Next Phase- Continued work on other products for the client
- Ongoing translation work and translation management
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Case Studies 
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